Oops! They Did it Again: Alfa Romeo’s Return to the US Delayed Until 2013

It’s 2003, 2004, 2006 – you get the idea- happening all over again; Alfa Romeo’s return to the US market has been delayed and will not happen in 2012 as was the most recent plan. Instead, Fiat Group and Chrysler LLC CEO, Sergio Marchionne, has pushed the Italian brand’s arrival back for another year, or so until he announces another delay.

Technically, Alfa has already returned to the market it abandoned in 1995 by selling 100 units of its 8C Competizione supercar. And Marchionne won’t exactly break his promise about 2012: the small detail is that it will be only with a few examples of the limited-edition 4C coupe.

If –and that’s a very big IF- everything goes according to schedule, Alfa’s actual second coming to the US will happen in mid-2013 starting with a compact crossover model.

The reason for the latest delay is the fact that Marchionne has thrice in the last 18 months rejected proposals for the new Giulia, the compact sport sedan that will replace the 159 and will be the second model, after the SUV, to be sold to the US market through Fiat dealerships.

Let’s keep our fingers crossed that this time it’s for real. Because since 2000, when the then-CEO Paolo Cantarella announced a return to the US in alliance with GM, which was subsequently pushed back to 2002 before being abandoned, we’ve already heard more than enough reports on the matter.

And this is all starting to sound like TV televangelists who every other day, and twice on Sundays, predict the end of the world yet, despite their "prophecies", planet Earth is still here.