Auto show: Lancia Flavia

Chrysler Wraps Auburn Hills HQ with New "Imported From Detroit" Tagline

The Chrysler Group is showcasing its new “Imported from Detroit” tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit automaker's new tagline made its debut in a two-minute advertising spot for the company's latest entry to the mid-size segment on Super Bowl Sunday.

“The 2011 Chrysler 200 is a vehicle designed with purpose, it has beautiful shapes and incorporates the utmost attention to detail,” said Olivier Francois, President and CEO of the Chrysler Brand, Chrysler Group LLC, and Lancia.

“This new mid-size sedan delivers on a promise to our customers to be the very best of American design combined with a value proposition that will exceed their expectations. The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” Francois stated.

Francois last statement could be taken as a poke to European buyers who -figuratively speaking- will have to "cross an ocean to obtain luxury" given that the soon to be released Lancia Flavia is a re-badged 200 Imported from Detroit...

Building Wrap Facts [From Chrysler Press Release]

The Chrysler 200 featured in the building wrap is 116 feet wide by 145 feet tall
Its grille is 51 feet wide
The badge on the Chrysler 200 grille is 31 feet in length
Headlight is 32 feet long
Its hood measures 44 feet in length and 85 feet in width
Its windshield is 66 feet wide and 20 feet long
The side-view mirrors are each 9 feet wide and 7 feet long

The Chrysler brand logo is 98 feet wide
The building wrap covers 14 stories of the Headquarters’ tower
It took three days to place the wrap on the tower

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Chrysler Wraps Auburn Hills HQ with New "Imported From Detroit" Tagline

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Read All About it: Lancia's Geneva Motor Show Debuts in Detail

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*The above photo is a Carscoop illustration

We've been hearing a lot of rumors and speculations for the past few months about Lancia's future product portfolio as well as which of these new models could make their world premiere at the Geneva International Motor Show on March 1. Carscoop has now learned final details of Lancia's plans for the Swiss Salon and can confirm that, aside from the 2012 Ypsilon we've already told you about, the Italian automaker will slip the covers off six more production and concept cars.

Without further ado, these are the Lancia models that will make their first public appearance in Geneva next month: the new Thema flagship sedan based on the Chrysler 300; the Grand Voyager minivan based on the Chrysler Town & Country / Dodge Grand Voyager; the Flavia sedan and convertible concepts based on the respective versions of the Chrysler 200; and finally, the subtly revised 2012MY Delta with a new grille plus trim and engine updates.

Some additional information we found out is that the new rear-wheel drive Thema will reach European showrooms this fall with a choice of two engines including Chrysler's V6 Pentastar and a 3.0-liter V6 turbo diesel in two states of tune, while the Flavia concept sedan and cabriolet models may be available in production form as early as the beginning of 2012.

As you can see, Fiat and Chrysler Group CEO Sergio Marchionne's plans to create a single brand lineup with certain market differentiations for Lancia and Chrysler are going full speed ahead, but only time will tell if these efforts -at least in this first implementation- prove to be successful, especially with European consumers.