Honda Sued over Godzilla Copyright Infringement on Odyssey Commerical [with Video]

It seems that the movie monster Godzilla is not only a threat on the silver screen, but in real life too. And if you’re wondering, no, it hasn’t actually come out of the ocean to wreak havoc on the Japanese shoreline. However, Honda could end up paying a...sea of money to Toho Co., the Japanese film studio that owns the rights to the Godzilla trademark, due to the allegedly unauthorized use of the sea monster’s likeness in an Odyssey minivan commercial.

The dispute concerns the part of the commercial showing off the MPV’s split screen entertainment system, which features a barely visible head shot of the mythological creature -no, really.

According to Toho Co. spokesman Junichi Tamaki, the studio filed a law suit on February 2 in Los Angeles and wants to ban Honda from further using Godzilla’s image.

“We took a legal action because Godzilla was used without authorization in the Odyssey commercial,” Tamaki said. “It is an infringement of copyright.”

Toho Co. has a long history of suing everyone suspected of benefiting from the Godzilla trademark, including fast-food restaurants, various publishers or even rock bands.

Contacted by Autoweek, a Honda spokesman declined to comment on the matter, but added that the automaker is still running the Odyssey commercial, which is available below.

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SPY VIDEO: Is this the New 2012 Honda Civic Sedan?

What is claimed to be the new 2012 Honda Civic Sedan was caught almost naked with very few body parts masked, hot weather testing in the Dubai by Car Magazine Middle East. Having eliminated the possibility that this may be a local version of the Fit/Jazz-based City small sedan, the next step is to see if this is a brand new edition of the Civic saloon or a facelifted model.

And here's where it gets confusing. Although at a first glance it appears that the car seen here is a 2012MY (or 2011MY) facelift with a Honda Insight-esque front and reworked rear end, a closer inspection at the video reveals a slightly different window line (see the rear quarter windows) and unique doors. That said, we're not entirely sure if it's a new model or a heavily redesigned version of the current Civic.

The website also provides a glimpse of the interior which features a newly styled cockpit with an almost old-school-BMW-like driver orientated dashboard design.

Check out the video below and scroll further down to share your thoughts in the comments section.

Source: Car Middle East , Via: WFC



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VIDEO: Aussie Honda Jazz Spots Poke Some Fun at Bodybuilders, Rappers and Others

Here are some amusing TV ads from Honda's creative Australian division. The spots were made to show off how practical, roomy and versatile the Honda Jazz is (known as the Fit in North America and Japan). So if you want to learn the answer to questions such as "How much Massive can you pack in a Honda Jazz?" and "How much Rap can you pack in a Jazz?", and don't mind watching 'iron boy' here in very tight speedos, hit the jump to check out the videos.


Via: USA Today

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HKS is Such a Tease; Honda CR-Z with a Supercharger Testing on the Dyno

The big news here is that, along with the usual suspension, brake and aero upgrades, famed Japanese tuner HKS, is also readying a supercharger kit for the CR-Z hybrid sport hatch. And while the company didn't publish any performance numbers, it did release a video of a supercharged CR-Z testing on the dyno, but with a twist. If you scroll down on the Youtube description, there is a footnote concerning the F1-like sound of the prepped-up CR-Z that reads:

"GT Supercharger Kit for CR-Z is under development. This is a shortened video of dyno setting of the kit.* Caution) Since it is shortened, it sounds like F1. The actual GT Supercharger Kit does not sound like this." Feel free to comment after the jump...
Kudos for the tip Bret!

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Honda CR-Z and Peugeot RCZ in Diesel vs Hybrid Duel [with Video]

In Europe, Honda's CR-Z hybrid hot hatch isn't the only eco-friendly sports car available to buyers of average means. One of the most recent arrivals in the category is Peugeot's striking RCZ sports coupe that is offered with a frugal 2.0-liter diesel engine.


Two cars, two different approaches on the same topic. But which one is better? To answer this question, British magazine Auto Express took both sports cars and tested them to see which one comes on top in typical everyday use.


If you read between the lines - or in this case, the tester's words, the RCZ is a better car picking up the title in fuel economy, performance, interior styling and quality, as well as exterior looks. But -there's always a but, isn't there?- the entry-level RCZ Diesel costs £5,251 [about US$7,900 or €6,500] more than the basic CR-Z, which ultimately makes the comparison unjust.


Video and some quick facts we gathered on both cars after the jump.

Video: Autoexpress / Youtube







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UK SPEC MODELS: QUICK FACTS


HONDA CR-Z: The CR-Z comes with a 1.5-liter petrol engine coupled to a small electric motor producing a combined output of 124-horsepower at 6,100 rpm and 174Nm / 128 lb-ft of peak torque from 1,000 to 1,500 rpm.


With the 6-speed manual, Honda UK claims that the CR-Z in basic 'S' trim sprints to 62mph (100km/h) in 9.9 seconds [10.1 seconds for the better equipped GT model] and tops out at 124mph (199 km/h).


According to the manufacturer, the hybrid sports car, which tips the scales at 1,198 kg / 2,641 lbs, returns a combined fuel economy of 56.5mpg UK [5.0lt/100km or 47.0mpg US] with CO2 emissions of 117g/km.


Auto Express said that in a mixture of conditions as well as some hot laps on the test track, the CR-Z's trip computer recorded an average of 39.5 mpg UK [7.1 lt/100km or 32.9 mpg US].


In the UK, the CR-Z is offered in three trim levels - S, Sport and GT, with prices set at £16,999, £17,999 and £19,999 respectively.















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PEUGEOT RCZ: Along with the 1.6-liter turbocharged petrol engines producing 156HP and 200HP, the RCZ is also offered with a 2.0-liter turbo diesel hooked up to a six-speed manual gearbox.


It delivers 163-horsepower at 3,750 rpm and a maximum torque of 340Nm / 251 lb ft at 2,000 rpm and returns a combined fuel consumption of 53.2 mpg UK (5.3 lt /100km or 44.3 mpg US) with CO2 emissions of 139 g/km.


In AE's test, the RCZ returned an average of 41.4mpg UK [6.8lt/100km or 34.5mpg US].


Weighing in at 1,474 kg / 3,250 lbs, the diesel-powered RCZ goes from zero to 62mph (100km/h) in 8.7 seconds and reaches a top speed of 137mph (220km/h).


The Peugeot RCZ 2.0 HDi is available in two grades, Sport and GT, with OTR pricing set at £22,250 and £24,550 respectively.

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Honda CR-Z and Peugeot RCZ in Diesel vs Hybrid Duel [with Video]

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Former Top Gear Host [sic] Stars in New Honda CR-Z Film

For a total of 53 episodes from 2000 to 2001, Jason Barlow was one of the co-hosts of BBC's Top Gear TV series. Now, aside from being an editor-at-large for BBC Top Gear magazine, a contributing editor to Britain's GQ magazine and a columnist for The Sunday Times, Barlow has also undertaken the role of the host of Honda's new promotional film CR-Z hybrid wannabe sports coupe.


"Jason Barlow, former Top Gear presenter [that's the attention grabber...], takes the new Honda CR-Z on a journey of discovery through Japan," Honda Europe notes in the video release. Watch the film and tell us what you think about it after the jump.

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VIDEO: Honda's 'Win a ride with Mario Andretti' Commercial

In its latest promotion for new customers, Honda is giving U.S. buyers a chance to win a ride with Mario Andretti in a two-seater IndyCar at the Grand Prix of Sonoma at Infineon Raceway. According to the Japanese automaker, the winner will ride in the IZOD IndyCar during the parade laps, and be on course for the start of the race.


To create a bit of a buzz around the contest, Honda released this commercial with Mario Andreti. Sounds interesting, but it isn't. See why in the video after the jump.

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Honda CR-Z Guerrilla Marketing gets Extremely Spicy in Paris...

At least in Europe, Honda is following some pretty unconventional methods to promote its new CR-Z hybrid sports coupe. In fact, unless you're the artsy type or have a vivid imagination, you'll have a pretty hard time trying to figure out how Honda, the CR-Z or any car for that matter, fit in the "Live Every Litre" film project.


But just so you can get an idea, the "Live Every Litre" is supposed to be a documentary-style road movie in which numerous members of the public have been nominated by the project's online community to realize their dream in the new Honda CR-Z hybrid coupe.


In this case, Agent Lynch, aka Kate Rawlinson (originally from Newcastle), wanted to perform the world's first guerrilla burlesque routine in the streets of Monmartre in Paris.


The young law-degree-holder, who by the way, does not appear to have a driver's license as she had her boyfriend drive the CR-Z (...), performed a public striptease for the unsuspecting yet clearly delighted Paris crowd.


Agent Lynch left little to the imagination stripping from her vintage dress right down to her lacy lingerie and then to top it off, she poured blue paint all over her naked body before imprinting herself on a white and red satin flag to form the French tricolore - sweet.


Not that we have anything whatsoever against young women showing off their bodies in the name of art, but we repeat; all this was done as part of Honda's European promotion of the new CR-Z. Then again, we did post a story on the event...










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