Honda Sued over Godzilla Copyright Infringement on Odyssey Commerical [with Video]

It seems that the movie monster Godzilla is not only a threat on the silver screen, but in real life too. And if you’re wondering, no, it hasn’t actually come out of the ocean to wreak havoc on the Japanese shoreline. However, Honda could end up paying a...sea of money to Toho Co., the Japanese film studio that owns the rights to the Godzilla trademark, due to the allegedly unauthorized use of the sea monster’s likeness in an Odyssey minivan commercial.

The dispute concerns the part of the commercial showing off the MPV’s split screen entertainment system, which features a barely visible head shot of the mythological creature -no, really.

According to Toho Co. spokesman Junichi Tamaki, the studio filed a law suit on February 2 in Los Angeles and wants to ban Honda from further using Godzilla’s image.

“We took a legal action because Godzilla was used without authorization in the Odyssey commercial,” Tamaki said. “It is an infringement of copyright.”

Toho Co. has a long history of suing everyone suspected of benefiting from the Godzilla trademark, including fast-food restaurants, various publishers or even rock bands.

Contacted by Autoweek, a Honda spokesman declined to comment on the matter, but added that the automaker is still running the Odyssey commercial, which is available below.

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VIDEO: What if Toyota Made a Cute Darth Vader Commercial?

Everyone seemed to love Volkswagen's Darth Vader Super Bowl commercial. In fact, some people out there liked it so much that they wanted to see what it would be like had Toyota made the ad. Well now we know (which is half the battle). Needless to say, the Toyota version isn't as heartwarming. It is quite entertaining, though. Check out the clip below for 1:08 of dark-sided hilarity.

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Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.

Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).

And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...

Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?
Link: 2011 Mediocrity Sedan














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Nissan Juke Ad: Crossovering to Cross-dressers?

I've watched this bizarre Nissan Juke ad about four times (that I'll admit to), and I still can't for the life of me get the point. For all intents and purposes, it's about dreaming, energy, and possibly angled at people who are emo/hip or worse; all this while the Juke is on your mind. Then your hair gets frizzy and washing machines blow their loads.


As some of you may remember, way back when I first started here my little bio picture appeared to be a gay pirate. That being said, one would think I was far enough outside the box - at least back then - to get this artsy ad, but...nope. I even tried to put myself in the mindset, but still nothing.


There's a nice, calming soundtrack by someone that sounds like Regina Spektor and a few different cross-dressers by my count, but what's the point? Is it just being weird to be weird?


Hand to God, I will deposit $5 US into the PayPal account of the first person to explain this ad in the comments to the point where it makes sense. Otherwise, I'll die thinking that the Juke is a crossover for cross-dressers or something back-alley poetic like that.


By Phil Alex

Via: Thetruthaboutcars

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Audi Brand Promo: Nothing Sticks Like Quattro [with Video]

At the Toronto International Film Festival (TIFF) in Canada, communications Company Lowe Roche has stuck hundreds of 1:43 scale Audi quattro models to metal surfaces as part of an ad campaign by Audi.


Fitted with strong magnets and stuck to lamp posts, newspaper boxes and the like, passers-by were encouraged to remove the die-cast models and take them home with them. On the underside of each model is a sticker that reads, "Nothing sticks like quattro."


The models include the Audi R8 coupe / convertible, Q5 SUV and TT.


"We wanted to give people a real demonstration of how great the [quattro all-wheel-drive] system is. It's also a great way to get the brand into the consumer's hand." said Geoffrey Roche, company founder and chairman of Low Roche when asked about the campaign.


Audi is also pushing its wares through magazine and newspaper ads, escalator wraps and online advertising through the festival, which is held annually each September.


By Tristan Hankins










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Audi Brand Promo: Nothing Sticks Like Quattro [with Video]

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VIDEO: Aussie Honda Jazz Spots Poke Some Fun at Bodybuilders, Rappers and Others

Here are some amusing TV ads from Honda's creative Australian division. The spots were made to show off how practical, roomy and versatile the Honda Jazz is (known as the Fit in North America and Japan). So if you want to learn the answer to questions such as "How much Massive can you pack in a Honda Jazz?" and "How much Rap can you pack in a Jazz?", and don't mind watching 'iron boy' here in very tight speedos, hit the jump to check out the videos.


Via: USA Today

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New Nissan 370Z and GT-R Ads Poke Some Fun at German Sports Car Rivals

A new and rather aggressive advertising campaign regarding the Nissan 370Z and GT-R sports cars has kicked off in Britain. The company launched a series of poster and print adverts highlighting the fact that both sports cars are better in terms of performance yet cost less than their equivalent German rivals.


And mind you, Nissan isn't being polite as the automaker is using tongue-in-cheek phrases in the ads such as "The Winner Hans Down," "The Germans Came Off Wurst," "Kaisers Chiefed" and "Deutschland Deutschland Über-Rated".


To further frustrate its German adversaries, the Japanese company took an Audi TTS bearing the slogan "More expensive, slower and less powerful than a Nissan 370Z" around the streets of London. It was joined by a Porsche Cayman adorned with the words "I dream of being as fast as a Nissan 370Z". Ouch...


"It simply challenges the convention of German sportscars being the only benchmark for performance and quality," says Steve McLennan, Nissan Marketing Director.


"Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it's now time to shout about it."


We still haven't seen the ads on the GT-R, but the 370Z print campaign, which will appear in key men's lifestyle and motoring magazines, plus outdoor poster sites across the UK over the next six months, includes other cars as well such as the BMW Z4 and the Porsche Boxster.


The first outdoor poster concerning the 370Z went on display on the huge 360-degree 47ft tall BFI IMAX billboard at Waterloo, London.


And just in case you're not aware of the 370Z's performance specs and how it compares against the German competition, below are two charts with the basic details, courtesy of Nissan.






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Volkswagen Fox Mini from the Inside Out

So, how do you show off a car's redesigned interior without following traditional advertising guidelines? The answer to that question for VW's Brazilian ad agency, AlmapBBDO, was to turn inside-out (apparently via photoshop) the revised South American market Fox city car. If their goal was to get our attention, then they definitely succeeded.


Link: VW Fox , Via: Jalopnik & iBeleiveinAdv

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VIDEO: Buick Launches First TV Ad for 2011 Regal, Touts German Engineering

Even though automakers have been shifting millions of advertising dollars to the Internet, they aren't about to let go of TV any time soon. Following a series of web and print ads, GM is launching the first of several television commercials on the all-new 2011 Buick Regal.

The first TV spot for the Regal saloon is titled "Autobahn" and features the voice of Kevin Bacon. As you may have guessed by the commercial's name, GM is playing up the Regal's German roots.

"The first of the Regal television commercials will allow consumers to discover the all-new Regal sports sedan's German inspired engineering and performance," said Craig Bierley, Buick advertising director. "The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle."

Priced from $26,245, the new Regal is offered with a 182HP 2.4-liter four-pot in the States. A 220HP 2.0-liter turbocharged-four will be added to the range this fall.

The Buick Regal is currently built alongside the Insignia at Opel's factory in Russelheim, Germany, but production in North American will commence in early 2011 at GM's Oshawa Car Assembly plant in Canada.


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