KIA Contemplating Switch to Alphanumeric Names in the U.S. [with Poll]

Kia may soon follow the increasingly popular automotive trend that is alphanumeric naming and abandon product names in its U.S. lineup, according to a recent statement by Hyundai Motor Co. Vice Chairman, Chung Eui-sun.


The automaker is already using a mix of alphanumeric and product names in South Korea and some other markets. For example, the recently revealed 2011 Optima and Cadenza sedans are known as the K5 and K7 respectively in the company's home market, while the Forte is said to become the K3.


In an interview, Chung said that while he admits American buyers may prefer cars with names as it makes a comprehensive vehicle lineup less confusing, he also believes that alphanumerics can also increase the strength of a brand. Autonews reported that the South Korean automaker has not made a final decision yet on the name switch for the American market.


Source: Autonews (Sub. Req.)




Which Naming Strategy Should KIA Follow in the U.S.?

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Kia Developing High-End K9 Sports Saloon to sit Above the Cadneza / K7?

If we are to believe the reports coming in from Korea, Kia may be testing the grounds for a new flagship sedan positioned above the Amanti's replacement, the 2011 Cadenza saloon that is known as the K7 in the Korean firm's home market.

The news comes from a Korean site claiming that at a design conference in Seoul, Korea, Kia's design boss, Peter Schreyer showed the teaser sketch pictured above while he was talking about expanding the brand's portfolio into new territories.

Many sites claim that the photo depicts a sports saloon proposal, possibly named K9.

We have no way of confirming the reports or rumors -take your pick- nor if the photos shows a high-end saloon or some other vehicle (to be honest, it could be a sketch for the next Forte for all we know...), but it would come to no surprise if Kia does present a flagship model, maybe even based on the Hyundai Genesis' RWD platform, in the very near future.

Source: Aboutcar , Via: Worldcarfans

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