Sigh... Viral Marketing Tricksters Knock on our Door with a Kia Called Mediocrity

We not sure how Kia's marketing people are going to feel about this one (unless they're part of it...), but photos of an older generation Optima covered in beige cladding and featuring a badge with the word "MEDIOCRITY" have just landed in our mail box. Tony B, the tipster-reader-scooper who sent in the photos, claims he snagged the car in LA.


Of course, it didn't take long to figure out that this is a viral campaign of some sort. However, since we're gearing up for this week's Paris Motor Show, we're not going to waste our time looking for answers about a covered up Kia...


Nonetheless, this is what we know: the photos we're shot on September 10; a similar set of images along with an almost identical text were also sent to Motorauthority (even though they mistook it for a "seven year old" Mitsubishi). See both texts below:





From Tony to Carscoop:


"I was in LA last week and saw 3 or maybe 4 identical test cars. The other spy cars had more testing gear taped on and computers and other screens visible, but by the time I was able to find my camera , I was only able to catch up with one of the cars.


I don't know what kind of test car this is, but they sure didn't want us to take any pictures. There was a M on the grille and a nameplate on back reading MEDIOCRITY. Are they serious? MEDIOCRITY?"





From Tina to MA:


"I was in L.A. last week with my husband and we saw several (5 or 6) identical test cars. The other spy cars had more testing gear taped on and computers and other screens visible, but by the time I was able to dig my camera out of my purse, I was only able to catch up with one of the cars.


I don't know what kind of test car this is, but they sure didn't want us to take any pictures. There was a M on the grille and a nameplate on back reading MEDIOCRITY. Are they serious? MEDIOCRITY?"




And well, that's about it. Feel free to have some fun in the comments section below.





"Scoop" Pictures:

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2004 Kia Optima:

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2011 Kia Sportage Compact SUV Revealed in Official Patent Filings

The next generation of Kia's Sportage compact SUV has been given away through a series of designs that were made for the European Union's patent office. Note however that there's a small chance that the patent images could be depicting an almost production-ready study destined for either the Geneva Salon in March or the Seoul Motor Show in April.

The reason why we're saying this is the use of some specific styling features such as the chrome trim, the tail lamp arrangement, the alloy wheel designs and the styling of the lower part of the front bumper, all of which look suspiciously conceptual (see the spy shots here).

But even so, what you're looking at here is what you'll get more or less when the 2011 Sportage arrives at the Korean automakers dealers either towards the end of the year or early 2011.

Like all Kias penned under the guiding hand of former Audi designer Peter Schreyer, the new Sportage is a much more attractive proposition than the outgoing model.

Under the bodywork, the Sorento's smaller sibling shares its hardware with the new Hyundai Tucson (called iX35 in Europe and other markets).

That said, don't expect any surprises under the hood with the North American Sportage being offered with the same 2.0-liter and 2.4-liter four cylinder engines coupled to six-speed transmissions as the Tuscon.

Likewise, the European market Sportage will get three diesels including a 115HP 1.7-liter unit, and a 2.0-liter engine with 134HP and 184HP, and two gasoline units with a displacement of 1.6-liter and 2.0-liters producing 140HP and 166HP respectively.

Source: EU Patent Office , Via: RyanoKeefe

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Kia Developing High-End K9 Sports Saloon to sit Above the Cadneza / K7?

If we are to believe the reports coming in from Korea, Kia may be testing the grounds for a new flagship sedan positioned above the Amanti's replacement, the 2011 Cadenza saloon that is known as the K7 in the Korean firm's home market.

The news comes from a Korean site claiming that at a design conference in Seoul, Korea, Kia's design boss, Peter Schreyer showed the teaser sketch pictured above while he was talking about expanding the brand's portfolio into new territories.

Many sites claim that the photo depicts a sports saloon proposal, possibly named K9.

We have no way of confirming the reports or rumors -take your pick- nor if the photos shows a high-end saloon or some other vehicle (to be honest, it could be a sketch for the next Forte for all we know...), but it would come to no surprise if Kia does present a flagship model, maybe even based on the Hyundai Genesis' RWD platform, in the very near future.

Source: Aboutcar , Via: Worldcarfans

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